RED-Powered Nikon ZR Soars to the Top of Japanese Sales Charts
That's a significant achievement for Nikon!
βThe RED-Powered Nikon ZR camera has topped the best-selling new camera charts in Japan for October, according to major retailers like Map Camera and Yodobashi Camera.
βπ Key Takeaways
βTop Seller: The Nikon ZR reached the #1 spot on Map Camera's list of best-selling new cameras for October, a position not often held by a video-centric hybrid camera.
βRapid Success: It achieved this despite only being released at Map Camera on October 24, meaning it reached the top in just one week of sales.
βHigh Demand: Pre-orders, which opened in September, led to the initial shipment selling out, and the camera is currently on backorder due to continued high demand.
βRED Integration: The success is largely attributed to it being Nikon's first camera to fully integrate RED cinema technology, including the new R3D NE (Nikon Edition) codec based on RED's R3D RAW format.
βπ₯ What Makes the Nikon ZR Special?
βThe Nikon ZR is a full-frame mirrorless camera from Nikon's "Z CINEMA" series, focused heavily on videography with the RED-Nikon synergy.