RED-Powered Nikon ZR Soars to the Top of Japanese Sales Charts

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That's a significant achievement for Nikon!

​The RED-Powered Nikon ZR camera has topped the best-selling new camera charts in Japan for October, according to major retailers like Map Camera and Yodobashi Camera.

β€‹πŸ“ˆ Key Takeaways

  • ​Top Seller: The Nikon ZR reached the #1 spot on Map Camera's list of best-selling new cameras for October, a position not often held by a video-centric hybrid camera.

  • ​Rapid Success: It achieved this despite only being released at Map Camera on October 24, meaning it reached the top in just one week of sales.

  • ​High Demand: Pre-orders, which opened in September, led to the initial shipment selling out, and the camera is currently on backorder due to continued high demand.

  • ​RED Integration: The success is largely attributed to it being Nikon's first camera to fully integrate RED cinema technology, including the new R3D NE (Nikon Edition) codec based on RED's R3D RAW format.

​πŸŽ₯ What Makes the Nikon ZR Special?

​The Nikon ZR is a full-frame mirrorless camera from Nikon's "Z CINEMA" series, focused heavily on videography with the RED-Nikon synergy. 

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